From online discussions to adverts, Chinese culture is full of puns. But the country’s print and broadcast watchdog has ruled that there is nothing funny about them.
It has banned wordplay on the grounds that it breaches the law on standard spoken and written Chinese, makes promoting cultural heritage harder and may mislead the public – especially children.
The casual alteration of idioms risks nothing less than “cultural and linguistic chaos”, it warns.
Fans have embraced the ad almost like it’s one of the podcast’s many compelling characters. Jokes about the pronunciation of Mail … Kimp? have developed into their own meme. (For the record, MailChimp says there is no official spelling of the now-famous mispronunciation, but the company did register MailKimp.com.)
I ❤ Serial & MailKimp
you do?? YES.