[…]Then, right at the height of his popularity, the Noid endured perhaps the worst mascot PR in history.
On January 30, 1989, a man wielding a .357 magnum revolver stormed into a Domino’s in Atlanta, Georgia and took two employees hostage. For five hours, he engaged in a standoff with police, all the while ordering his hostages to make him pizzas. Before the police could negotiate with his demands ($100,000, a getaway car, and a copy of The Widow’s Son – a novel about Freemasons), the two employees escaped. In the ensuing chaos, the captor fired two gunshots into the establishment’s ceiling, was forcefully apprehended, and received charges of kidnapping, aggravated assault, and theft by extortion.
The assailant, a 22-year-old named Kenneth Lamar Noid, was apparently upset about the chain’s new mascot. A police officer on the scene later revealed that Noid had “an ongoing feud in his mind with the owner of Domino’s Pizza about the Noid commercials,” and thought the advertisements had specifically made fun of him. A headline the following morning in the Boca Raton News sparked a talk show frenzy: “Domino’s Hostages Couldn’t Avoid the Noid This Time.”
From online discussions to adverts, Chinese culture is full of puns. But the country’s print and broadcast watchdog has ruled that there is nothing funny about them.
It has banned wordplay on the grounds that it breaches the law on standard spoken and written Chinese, makes promoting cultural heritage harder and may mislead the public – especially children.
The casual alteration of idioms risks nothing less than “cultural and linguistic chaos”, it warns.
Early yesterday morning, a man broke into Paris’s Museum of Natural History and used a chainsaw to cut off the tusk of a 325-year-old elephant skeleton before being caught shortly afterward by police.
Neighbors of the museum called police after hearing a “a strange sawing sound at around 3am” (that would be the chainsaw). When police arrived, they found the thief, who was in his 20s, desperately trying to scale a wall while carrying a tusk, having left the still-whirring chainsaw next to the elephant skeleton. The thief fractured his ankle during his would-be escape.
A 26-year-old Brunswick man was arrested about 5 a.m. this morning after he climbed aboard the River Queen and damaged equipment in the boat’s wheelhouse, Savannah-Chatham metro police are reporting.
William Cole was first noticed by a passing cab driver, Tim Irish, who heard a commotion along Rousakis Plaza. As he swung a flashlight around the area, he saw a shirtless man yelling atop the uppermost deck of boat….
He told officers “the boat had angered him because of the way it was looking at him.”