China bans wordplay in attempt at pun control

From online discussions to adverts, Chinese culture is full of puns. But the country’s print and broadcast watchdog has ruled that there is nothing funny about them.

It has banned wordplay on the grounds that it breaches the law on standard spoken and written Chinese, makes promoting cultural heritage harder and may mislead the public – especially children.

The casual alteration of idioms risks nothing less than “cultural and linguistic chaos”, it warns.

via China bans wordplay in attempt at pun control | World news | The Guardian.